I build complete brands for businesses people have to experience: hotels, restaurants, clinics, wellness, events and travel. Strategy, visual identity and brand guidelines in a single process.
Each case shows the challenge, the strategy and the visual system behind it.
Other brands I've built.
Before hiring you, people study you. They compare, they look at details, they notice things they don't even realise they're noticing. And they decide long before they ever talk to you.
At that point your service doesn't exist yet. Only the signals you left behind do: your brand, your images, the way you present what you do. Two equally good businesses can inspire completely different levels of trust because of that alone.
My job is to build those signals. Not a nice logo: a brand system that communicates the real value of what you do before anyone gets to try it.
A coherent brand reads like a serious business.
Stop competing on price or location alone.
Makes visible what justifies your price.
Connects with people who value what you offer.
Four phases, four weeks, a path that's already mapped. The method exists to make decisions before designing.
We get to know each other and close the deal with a 50% deposit. Then we have a briefing session where I ask the questions that put your business in order: what you actually sell, who you sell it to, and why anyone should choose you.
I analyse everything we discussed and hand you a document with your target audience, an analysis of your direct competitors and the gaps they leave, your value proposition, your tone of communication and the brand archetype you should project. It closes with two moodboards: two distinct, justified design directions, so you choose the path before I design anything.
Along the direction you chose, I design two complete brand proposals: logo and its variations, primary and secondary colours, type system and, depending on the project, illustration, social media design and web design.
I build the definitive brand guidelines and the final artwork. Against the remaining 50%, I hand over your entire brand along with instructions on how to apply it correctly wherever you need it.
Every project is adjusted in scope to what your business needs. Strategy, identity and guidelines are always included.
Let's talk about your brand"From the start Fernando showed real dedication in capturing the concept of what we wanted: logo, colour palette, image choices. We were happy with how fast and professional he was. We recommend him 100% and hope to keep working with him."
"Fernando was invested in the project from the very first moment, respecting our ideas and the values of our venture. He not only met expectations but was very reliable in presenting progress. He gave Raíces a unique stamp, creating a real change and a positive impact for our mission. We recommend him 100%."
"Fernando fully captured what Caminando la Vida is: colours drawn from the coastal sclerophyll forests of central Chile. He gave the brand a new stamp and it motivates us to keep going with new projects. Recommended 100%."
Testimonials translated from Spanish.
I'm Fernando Moux, a brand designer. I work from Punta Arenas, in Patagonia, with clients across Chile and Latin America.
Most businesses that come to me don't have a design problem. They have something valuable they're failing to communicate. That's why, before I open a file, I ask questions: what you actually sell, who you sell it to, and what makes you different from the business next door. Everything else follows from there.
I don't have a personal style to impose on every project. I have a process for finding the one each brand deserves. That's why none of my work looks like the last.
If your current image doesn't reflect the value of what you offer, let's talk about closing that gap.
